Part of my job is to promote services for older adults at the library. That’s why I watched a Webcast called “Understanding Today’s Boomer Library Consumer” this week. According to the instructor, those of us born during the Baby Boom (1946-1964) tend to think of ourselves as being 15 years younger than we are (although our parents sure seem to be aging!). We’ve shared certain experiences over the last 40+ years but our lives tend to be less predictable than those of past generations. Some of us are parents of little ones while others are grandparents. Some are retired and others just launching new businesses. And so on. How to reach such a diverse group and sell them on library services? If you are a Boomer, how can we serve your needs better at the Albany Library?
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